You're Not Alone in Feeling This Way
The Reality You're Living
You wake up exhausted before your alarm even goes off. You've built an impressive career, but it's built on a foundation of stress, endless meetings, and the constant feeling that you're undervalued despite your contributions.
You dream of more—more flexibility, more impact, more alignment with your values. You want to travel, spend time with family, or simply work on projects that light you up inside. But right now, you're stuck in a cycle of trading time for money, with no end in sight.
The truth is, you weren't meant to spend your best years confined to someone else's vision. You have unique expertise, and there's a world of people waiting for exactly what you can offer.
The Freedom You're Craving
Imagine waking up without an alarm, checking your phone, and seeing notifications of sales that came in overnight. Your business worked while you slept.
Picture yourself taking that two-week trip to Italy without asking for permission or worrying about PTO. Your income doesn't stop when you do.
Envision having complete control over your schedule, choosing clients who energize you, and finally being compensated for the true value you bring—not just the hours you clock.
This isn't a fantasy. It's the reality for hundreds of women I've helped transition from corporate careers to thriving online businesses. And you can be next.
Introducing the RISE Framework: Your Blueprint to Freedom
After years of coaching high-achieving women, I developed the RISE Framework—an award-winning system that transforms your expertise into a profitable, location-independent business.
This isn't about hustle culture or sacrificing more of your life. It's about strategic systems that work for you, not the other way around. The RISE Framework has helped women start and grow for profit and non-profit businesses, giving them the raise that their families desperately, stop panicking when life requires them to be a parent, and build businesses that support their dream lifestyles.
R — Reach Your Ideal Audience: Stop shouting into the void with inconsistent lead flow. Clarify your ideal client profile and build a repeatable process that turns strangers into consistent prospects.
I — Impact Your Market: Transform a small customer base into a profitable community. Optimize your pricing and sharpen your brand messaging to convert casual connections into consistent revenue.
S — Scale with Strategy: Break the "founder bottleneck" that is holding your growth back. Formalize your operations and document your processes so you can handle significant growth without burning out.
E — Elevate with Ease: Step out of the daily grind and into the visionary role. Build the systems and team structure that allow your business to generate predictable revenue without your constant involvement.
The Science Between Perfectionism and Entrepreneurship
Real Women, Real Results: Success Stories from the RISE Framework
These aren't just testimonials—they're proof that the RISE Framework works for ambitious women like you who were ready to make a change.
Murchison Consulting Group helped me turn my vision into a clear, strategic, and executable plan. I gained the direction, confidence, and structure I needed to launch my beauty brand with precision. Jennifer’s expertise and coaching have given me clarity I couldn’t find anywhere else.
Erica Bostock
The Murchison Consulting Group made the process of launching my Nevada 501(c)(3) clear, structured, and achievable. Jennifer walked me through the legal requirements, helped me define my mission and audience, and guided me through strategic partnerships I hadn’t even considered. I left the session confident, informed, and prepared to move forward. I highly recommend them to anyone starting a nonprofit in Nevada.
Quannishia Burrell
Before working with The Murchison Consulting Group, I had passion but lacked structure. Jennifer helped me clarify my framework, identify my ideal client, and establish the systems I needed to finally move from vision to execution. Her coaching blends accountability with excellence, and the ROI was immediate—in confidence, strategy, and results. I highly recommend her to any purpose-driven entrepreneur serious about building a sustainable business.
Nicole Hicks
Why the RISE Framework Works When Other Programs Fail
You've probably seen the ads promising overnight success with online businesses. Maybe you've even tried a course or two that left you more confused than when you started.
The RISE Framework is different because it was built specifically for high-achieving professional women—not college students looking for a side hustle or people with no business experience. You bring years of expertise, leadership skills, and professional credibility to the table. My framework helps you leverage those assets strategically.
We focus on sustainable, scalable business models—not get-rich-quick schemes. You'll learn how to build systems that generate consistent income, establish pricing that reflects your value, and create a business that aligns with the lifestyle you actually want to live.
Most importantly, the RISE Framework addresses the unique challenges you face: imposter syndrome making you believe there is nothing that you can sell to anyone, fear of financial instability, uncertainty about how to package your expertise, and the guilt many high-achieving women feel about prioritizing their own dreams.
300+
Women Transformed
Professionals who've experienced the RISE Framework and successfully implemented the framework to start or scale their business.
15+ States
Diverse Representation
True location independence—our clients work from everywhere
Who This Is For (And Who It's Not For)
This Is Perfect If You:
- Have at least 5 years of professional experience in your field
- Are currently employed but dreaming of something more
- Value freedom and flexibility over corporate prestige
- Are willing to invest time and resources into building your business
- Want a proven framework, not trial-and-error experimentation
- Are ready to bet on yourself for once
- Dream of location independence and lifestyle design
- Have expertise people would pay to learn from
This Isn't Right If You:
- Are looking for a get-rich-quick scheme
- Expect results without putting in strategic effort
- Are unwilling to invest in yourself and your business
- Want to keep playing small and staying comfortable
- Aren't open to learning new approaches
- Prefer complaining about your situation over changing it
- Need to see results overnight
- Aren't ready to step into your power as a business owner
The women who succeed with the RISE Framework are coachable, committed, and ready to prioritize their own dreams. They're done waiting for permission and ready to create the life they've always wanted. If that's you, keep reading.
How We'll Work Together: Your Path to Freedom
Building a successful online business doesn't happen by accident. It requires a strategic approach, proven systems, and expert guidance. Here's exactly how the RISE Framework will transform your expertise into a thriving online business.
1. Discovery & Strategy Session
We start with a comprehensive assessment of your expertise, goals, and current situation. Together, we'll identify your most marketable skills and design a business model that aligns with your desired lifestyle.
2. Offer Creation & Positioning
Transform your knowledge into irresistible offers that clients actively seek out. We'll develop your signature framework, pricing strategy, and positioning that establishes you as a premium service provider.
3. Systems & Automation Setup
Build the infrastructure that allows your business to run without your constant attention. From client onboarding to payment processing, we'll implement systems that work 24/7.
4. Marketing & Client Attraction
Learn how to attract your ideal clients consistently without expensive ads or sleazy sales tactics. Master the art of authentic marketing that converts.
5. Launch & Scale Strategy
Execute your launch plan with confidence, secure your first clients, and implement growth strategies that scale your revenue without scaling your workload proportionally.
6. Ongoing Support & Optimization
Receive continued guidance as you refine your business, overcome obstacles, and scale to six figures and beyond. You're never alone on this journey.
Start Your Journey Today: Free Resources to Get You Started
Not quite ready to book a call? I get it—this is a big decision. That's why I've created powerful free resources to help you take the first step toward freedom.
The Freedom Blueprint
A comprehensive 24-page guide that walks you through the exact steps to transition from corporate employee to business owner. Includes worksheets to clarify your business idea, pricing calculators, and a 90-day action plan.
3 Traps Preventing You From Success
This training identifies three specific "traps" high-achieving women encounter when pivoting to entrepreneurship, warning that the habits which made them star employees can often derail a new startup . It maps these mistakes to the RISE framework and provides actionable "fixes" for each.
Free 30-Minute Strategy Call
Ready to explore if the RISE Framework is right for you? Book a no-pressure strategy call where we'll assess your situation, discuss your goals, and identify the best next step for you to begin transitioning into business ownership.
Your Questions, Answered...
How long does it take to replace my corporate income?
Most of my clients see their first revenue within 30-60 days and replace their full-time income within 6-12 months. Your timeline depends on how much time you can dedicate, your existing network, and how quickly you implement the strategies.
Do I need to quit my job before starting?
Absolutely not! Most successful transitions happen while you're still employed. You'll build your business as a side project until it generates enough revenue to make the leap confidently. I'll help you manage both without burning out.
What if I don't know what to offer?
This is exactly what we solve together. You have more marketable expertise than you realize. The Discovery phase of the RISE Framework is specifically designed to uncover your most profitable skills and translate them into compelling offers.
Is this just for coaches and consultants?
Not at all! The RISE Framework works for any expertise-based business: consulting, done-for-you services, digital products, online courses, freelancing, and more. If you have knowledge people need, we can monetize it.
What's the investment?
Investment varies based on your needs and which program is the best fit. During your free strategy call, we'll discuss options and create a plan that works for your budget. Many clients find their investment pays for itself within the first few months.
What if I'm not "tech-savvy"?
You don't need to be! If you can use email and browse the internet, you can build an online business. I'll recommend simple, user-friendly tools and provide step-by-step guidance for everything technical. Many of my most successful clients started with zero tech experience.
The Only Question That Matters: What If You Don't Change Anything?
A year from now, you'll look back at this moment. You'll either think, "I'm so glad I took that leap," or "I wish I had started sooner."
The truth is, nothing changes if nothing changes. Your job won't suddenly become fulfilling. Your schedule won't magically open up. The freedom you crave won't appear without intentional action.
But here's what can change: You can decide, right now, that you're worth betting on. That your dreams of location independence and business ownership aren't selfish—they're possible. That you have everything you need to build something extraordinary.
The RISE Framework has helped hundreds of women just like you make this transition successfully. You have the expertise. You have the drive. You just need the proven system and support to make it happen.
Your future self is waiting. What will you tell her?